The Most Popular Employee Benefits in Ireland

Which employee benefits attract the most interest? Hubex looked at its BenefitHub data to find what employees in Ireland click on most. As companies push harder to attract and retain the best talent, benefits and the variety thereof, are becoming more widespread. As more offerings reach the employees, we expect this data to change. Commuting and Wellbeing remain the most popular among employees.

What do employees actually look at when they open their benefits portal?

Surveys tell you what people say they want. Our data shows where their attention goes. We analysed activity across BenefitHub portals, based on the benefits that were clicked and viewed most often.

The top benefits.

What the data shows.

Commuting leads the way. Cycle to Work (a.k.a Bike to Work) was well ahead of every other benefit. Together with TaxSaver, commuter benefits made up 50.5% of activity. They offer a clear, immediate saving on an everyday cost, and they also support active and sustainable travel.

Wellbeing is a clear second. Fitness and wellbeing benefits drew 16% of activity, which shows the interest in staying healthy and active.

Everyday savings matter. Shopping discounts came third. They're simple to understand and useful in daily life.

Lower isn't less important. Health insurance and pensions appear lower down, but that doesn't mean people value them less. Many people look at these benefits only occasionally, or when something changes in their life. Clicks show interest at a point in time, not overall importance.

What this means for employers.

1. Lead with benefits that are easy to use. Commuter schemes and discounts are a good way to get people into the habit of using your benefits.
2. Don't judge a benefit only on clicks. Protection and pension benefits can matter most when people need them.
3. Check your own data. Your workforce may look very different, depending on your location, sector and age profile. A city office and a rural site may want different things.
4. Ask as well as measure. Combine usage data with a short survey to understand why people are, or aren't, using a benefit.

See what your people value

Hubex can help you offer the benefits your employees use and see what's working. Talk to our team about BenefitHub, or about making it easier to offer Cycle to Work and TaxSaver through TravelHub.

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